I spent this weekend at CURUCamp—that is, Central European Ruby Camp—here in Vienna. It totally kicked ass, I got to hang out with friends, make new friends, and learn stuff.

(Plus, thanks to Jürgen the organizer, I now know a place where I can get a decent mojito in stodgy old Vienna. Good thing, too, cuz I feel a mojito-emergency coming on in the near future.

But I digress.)

And I gave a short talk of my own: Pimpin' [Software Projects] Ain't Easy.

Everybody knows about The Placebo Effect™.

That's what happens when you think you're taking a medicine that will help you, and it does help you—but it turns out that it was a sugar pill, not a medicine at all.

It was discovered by a clever, desperate nurse during World War II. She was running out of morphine to give an injured soldier, so she lied. She told him he was getting drugs, but he was really getting saltwater.

And it worked.

This is the first in a series of 2 or 3 posts for the transcript of my Jelly! talk from SXSW. Jelly! talks are put on by Yahoo! and Jelly!, the casual coworking movement. This one was held in the lovely Austin coworking space of Conjunctured. Here's a link to the video.

My name is Amy, I would say that I have a mission.