Recently we hired Martin Laksman from Undogo to help us with some visuals.

We wanted cartoons that would identify our main user groups so we could use them in presentations, course material and release notes. We wanted four distinct characters: Managers, Planners, Nurses and Clients. These are the characters he came up with.

We've been slowly integrating them into our communication with customers and we've had very positive responses to them. They seem to be right on the mark!

Now...who wants one of these on a t-shirt :)?