Bad copy is hard to detect, but it makes a big difference in the clarity of an interface or the success of a sell.
Most of the copy in my apps is written once, found sufficient, then ignored. The hard part comes when I decide to rewrite. Since I can’t unit test writing, the options of different verbs or phrases to type gets overwhelming.
Jason Fried wrote an article yesterday on this w/r/t writing copy for highrise that I want to elaborate on.
He says:
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