I thank Facebook for opening up the land grab at 12:01 EST rather than making me stay up until 3 AM (which I probably would have cause that’s how I roll). I was able to grab robertdempsey, and beat out the other 112 folks with the same name as me. You snooze you lose my friends.

Mashable was reporting from Facebook HQ and has some video taken during the feature launch. The numbers are incredible. There were 200,000 usernames registered in the first 3 minutes, and within 15 minutes there were half a million.

Were you one of them? Do you even care?

You should care. In the next episode of Rock the Job, Nick and I will be talking about creating your personal brand. Grabbing your username on Facebook is a part of that personal branding. Stay tuned for the Monday episode and learn all about it.

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